The Art of Creating a Press Release

When I was doing my masters in Mass Communication I was taught that Press Releases are official stories provided to the press by the business houses featuring some important events or news in their organisation. These were written in a press ready format. But fact is stranger then fiction! I became a content writer and soon many harsh realities about online press release writing confronted me. Now the press releases written by the content writers are used for submission that would be looked upon as popularity votes by the search engines. They are not often read by the general public. Still as a content writer you cannot just type rubbish and project it as a Press Release.

Primarily Press Release were for Press Only

Most of my clients want two or three press releases for their site every month. But when you have a look at their websites there is not much latest news to focus upon. So what do you do in such a situation? Well you have a thorough look through the website and decide on the notable policies, products/services that the website is projecting. You can write about the products, low prices offered for them by the store, or why people should buy from that specific website only as themes. If there are new entries in the stock list then bingo you have got a great topic to write about.

Press Release Distribution has Become SEO Tool

So far we have planned about the creation of topics of press release writing now let us dwell on how the press release is written after all. Let us try to write a press release for this present site Annoyz View. As many mystery based blogs have been posted this month at the website so we will look to focus on that. As per the format the left hand side has to be dedicated to contact details. On top you should write “Press Release” to mention that it is not any other form of online content but a Press Release write up. Then mention “For Immediate Release” which provides the information that this news can be made public immediately. If you wish to release the news at a later date simply add “To Be Published on …”. Then comes the “Contact” section. You have to provide the company or website’s name at the top most portion. Write down the details of street, city, district, state, phone number, mobile number, email and website address.

Sample Press Release Write Up for Annoyz View

Now comes the title. See how I have planned a title which caters some news about the website and also promotes it somewhat.

Title of Press Release

Then start off by providing the city and state name along with the date and year. This is customary as Press Releases were primarily for media houses and were sent in press ready format. In newspapers you will view news starts in this format.

Top Left hand Side of Press Release

The first paragraph of the press release should be kept short. It would merely elucidate the content in the title. Titles don’t often allow all the feelings to be expressed. There is no place for promotion in this paragraph. Limit the paragraph to 3 lines max.

First Paragraph of Press Release

In the second paragraph you will go ahead and further describe the news. I have mentioned the mystery blogs that have been posted at Annoyz View for the month of November. This will make the readers aware that there are quality blogs posted at the website. Try to promote the services and products in this paragraph with a news overtone to it.


Then comes the third paragraph. In this paragraph you may promote the company and its services with a news undertone to it. My intention behind writing this press release would be to increase the following of the blog so just see how I have tried to promote it. Remember Press Release is not for hammer and thongs promotion, but the approach should be much subdued.

Third Paragraph of Press Release

The fourth paragraph is a short one and reminds the readers about the website address over again.

Fourth Paragraph of Press Release

Now that the Press Release is finished furnish a short description about the company. Use the keywords once or twice.

Short Description About the Company

After all is done write “End” to finish the Press Release. This will tell the readers that the press release is over. This is again customary as press releases were mainly for newspaper house use.

Ending Note of Press Release

With that we have finished creating a meaningful Press Release. So have fun trying your hand at Press Release writing!

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6 thoughts on “The Art of Creating a Press Release

  1. I have to admit I’m delighted with the level of detail you’ve given.
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