Tag Archive | content writers in Kolkata

How to Research Well Before Writing an Article?

As a content writer you are supposed to produce articles in a hurry for your organisation. Though some experienced content writers in Kolkata know the shortcuts to research well in a short span of time, the newbies in the trade are left helpless. As the clock ticks by their helplessness mounts and they produce articles that are not interesting, not knowledge enriched and neither business oriented. As a content writer first inhibition that you have to shred off is being too creative. You are not writing a piece of literature here, rather you are trying to write something that would benefit a business owner. Giving general information might be good for the first few lines, but after that you have to become business like and get directly to the point.

Top Article Directories are a Good Place to Research

Then you would have a sad face and ask me: for this purpose a lot of information is required? Well, as content writer you are exposed to the largest library in the world. Internet has information of every sort you are looking for. But the trick is to look in the right places. When writing articles your best friends are the article directories such as Ezine Articles, Article Base, Article Snatch, Buzzle, Go Articles, Article Dashboard, etc. These are some of the well known article directories that you will come across. Article directories are sites that are used by the SEO article submitters to submit their quality articles. There are articles on every subject available in these sites. As they are the best in the league thus the articles posted at these sites need to be of the highest quality.

Enter a Relevant Search in Ezine Articles

Now that you know the places where you need to look out for information, it is time to actually start searching for information. Let us try to search for information related to content writing services. We would take a look at result searches in Ezine Articles. As you would see there is a search bar in the home page of the website just below the “Article categories”. We would simply search by content writing services (as we are trying to create an article using this keyword).

Huge Number of Relevant Page Results in Ezine Articles

Then click on “Search” button placed just beside. A page will open containing a list of many articles. Mind you this is the first page of search results and there may be many other pages full of relevant articles on the topic you have selected to write upon.

Now look through the results and try to find some results that resemble the topic you have at hand. Do not use information in one article as reference for your article as this increases chances of plagiarism. Open two or three relevant articles (which are supported by most browsers such as Mozilla Firefox and Google Chrome) in separate tabs. Read through the information and start writing.

Wikipedia should be visited to form a better understanding about the subject

But at times the topics of articles might not be simple. There might be topics that you would not be able to decipher. So in such situations the best place to visit is Wikipedia. It will provide you a basic idea about the business, product or service in layman’s term. Once you have understood the terms you can again repeat the search in article directories with their closest synonyms.

Process to get relevant article search results on Google

If you do not find enough information in these article directories then search using the Google search engine. Do not forget to add “article” after the keyword when you search for the relevant articles using the search. The command “article” helps search engine show only the pages having articles. This will ease your search using Google.

So research well and write articles that add material to the online marketing campaigns of your clients. Only a happy client can make your career blossom as content writer!

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How important are Headlines for Articles?

There is a disturbing trend in the content industry; many writers are framing their articles solely for the search engines. But understand one thing you are writers by profession, so just like a playwright can gauge the success of his work with the roaring sound of the claps you should also write to get the appreciation of the readers. When the readers like your articles they will recommend it to various other people and visit the website you want to promote. Making the article a fodder for the search engines is going to kill the flow and smoothness of the subject matter.


Though there are many parts of the article, but according to me the most important and yet one of the most overlooked aspects of article writing is framing the headline/topic/title of the article. I wonder why people get so lazy while crafting a suitable headline for their article. Let me illustrate why the headline of the article is of prime importance.



When your article is being submitted in any major article directory, there are hundreds of articles on the same subject vying to get the attention of the readers. The readers will definitely not have sufficient time surfing through the host of articles present at the directory, they will want to shortlist a few based on some criteria. And this criterion is their headlines. The headlines decides whether your article is read of not. So what should your headline have to create that extra curiosity in the minds of the surfers?


  • It should be a question. It has been seen in the recent studies that article readers over the Internet go through articles to find solutions to some of their problems. When you have a headline with question that closely resembles the queries visitors might have related to your niche business, then it is sure to get good viewership.
  • Some of the people also want to learn things online by reading articles. There is a common conception in the minds of many that online articles are the shortest crash course one could have in learning some complex procedures. Thus the tips and tricks headlines attract quite many eyeballs.
  • Apart from this the article can also have a headline shrouded with mystery. It will compel the readers to go through the article to learn what is in store for them.


Make sure that the headline of article is not over stretched. Too many words in the headline make people bored. This is not a thesis paper you are submitting so make sure it is short, simple and interest based.


Another facet often overlooked by the content writers in Kolkata is the fact that the headline leads the readers into the articles. So the first few lines should be just an extension of the headline. Do not go for an elaborate introduction deviating totally from the subject matter just for the sake of fulfilling the word count. Why are fiction novels so popular? And why can’t we sleep until finishing a fair portion of these fiction novels? Because there is no lapse in flow. So make sure that the headline of the article is complimented well by the first couple of lines in the Introduction.